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CULTIVATION CLASSIC
Cultivation Classic bills itself as the world’s most scientifically-rigorous cannabis competition on the planet, where it serves as a platform to share scientifically sound cannabis information for the curious consumer and industry buff alike. The goal for the 2018 campaign was to create a brand that felt scientific and polished, but also approachable for the general public and cannabis enthusiasts. The result was a logo based on the terpene wheels created by cannabis data, a graphic and approachable photo series, and graphic elements reminiscent of biology charts.

Role: Art Director / Brand Designer
Scope: Branding, photo art direction, ad design, booklet design
Team: Director: Steph Banhart, Photographer: Thomas Teal, Graphic Designers: Rick Vodicka + Britt Mohr

Terpene data and design by Habu Health and Cascadia Labs.


BRAND DESIGN

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PHOTO ART DIRECTION

Photography: Thomas Teal

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PRINTED AD SAMPLES

IMPACT

To view highlights from the event, check out this video from the Cultivation Classic video series created by The Hood Collective.