SH/FT Campaign
The SH/FT line of footwear combines street-ready style with superior Columbia technology. Here I worked to refresh the SH/FT campaign in it’s second season. The visual center I created for this set of footwear is used by the rest of the Global Brand Design team and various retail teams to build out windows, advertisements, and web content based on photography and visual elements. See HERE for more info on this line.

Role: Art Director
Scope: Footwear art direction, Model art direction, Photoshoot art direction, Concepting, Design
Team: Columbia Sportswear Global Brand Design & CSC North America Retail.